The Neon Cowboy: Uncovering a Piece of Las Vegas Casino History | 10BET
Lost Vegas: Discovering the Forgotten Neon Cowboy at Your Favorite Las Vegas Casino
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While everyone knows the iconic Vegas Vic, the neon cowboy who graced the Las Vegas Strip for decades, many have overlooked his lesser-known but equally charming counterpart: Horse and Rider. This fascinating piece of Las Vegas history beckoned motorists into the Hacienda Hotel and Casino from 1967 until the hotel’s closure in 1996. Often overshadowed by his more famous sibling, Horse and Rider represents a unique era of Las Vegas neon signage and offers a glimpse into the city’s rich past.


Fabricated and installed by YESCO in 1967, alongside a matching roadside marquee, Horse and Rider was a later addition to the Las Vegas neon landscape – arriving 16 years after Vegas Vic and standing a full 10 feet shorter at 40 feet. Despite his smaller stature, he possessed animation, albeit less dynamic than Vegas Vic’s waving arm (achieved through neon lining in his horse’s legs). Despite this, he remained largely nameless, existing as a piece of history rather than a celebrated icon.
Interestingly, the Hacienda owner, Judy Bayley, had a personal connection to the sign. According to designer Brian “Buzz” Leming of Younge Electric Sign Company (YESCO), the stallion was designed to resemble her prized thoroughbred horse, J.B., sharing the same initials. This personal touch adds another layer of intrigue to this often-forgotten neon landmark.
A Glimpse in the Movies: Horse and Rider’s Silver Screen Appearances
Horse and Rider wasn’t just a roadside attraction; he also made appearances in several notable films. While not as prominent as Vegas Vic, he had cameo roles in iconic movies like 1988’s “Rain Man,” and the classic films “Casino” and “Leaving Las Vegas” (appearing in establishing shots). This subtle inclusion highlights his integration into the visual fabric of Las Vegas as portrayed on screen.
In contrast to Vegas Vic’s widespread presence in numerous films, Horse and Rider’s movie appearances were more limited. However, his inclusion in these films further cemented his place in Las Vegas history. For those interested in the history of Las Vegas, exploring sites like the 10BET website can offer more insights into the city’s past.


Horse and Rider’s story took a significant turn in 1996 when the Hacienda Hotel and Casino was demolished to make way for Mandalay Bay. The Neon Museum, recognizing its historical significance, carefully salvaged and installed Horse and Rider as one of its first acquisitions for the Neon Sign Project at Las Vegas Boulevard and Fremont Street. The restoration of this iconic sign cost $100,000, with $60,000 contributed by Las Vegas architect Brad Friedmutter. This preservation ensures that future generations can appreciate this unique piece of Vegas history.
The Neon Museum’s collection offers a captivating journey through the evolution of Las Vegas signage. Visitors can explore a curated selection of vintage signs, each telling a story of the city’s past. This is a must-see for anyone interested in Las Vegas history and the artistry of neon.
While Vegas Vic remains the more celebrated figure, Horse and Rider stands as a poignant reminder of Las Vegas’s vibrant past. His story highlights the often-overlooked details that contribute to the city’s unique character. He represents a time when roadside attractions were designed with personal touches and local connections, adding a distinct charm to the Las Vegas landscape.

Conclusion
Horse and Rider, though often in the shadow of Vegas Vic, is an integral part of Las Vegas’s neon history. From his original installation at the Hacienda Hotel and Casino to his current home at the Neon Museum, he embodies the city’s evolution and charm. His story underscores the importance of preserving these historical artifacts and appreciating the details that contribute to a city’s unique identity. The preservation efforts undertaken by institutions like the Neon Museum ensure that these glimpses into the past continue to captivate and inform.
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